One of the ways Rabbit Hole likes to raise brand awareness and press is through the use of thoughtful (and usually themed) PR kits. In an effort to promote Rabbit Hole’s newly launched 200 ML bottles, we created a Valentine’s themed kit that would be sent out to several bourbon influencers across the country. The kit centered around the growingly popular espresso martini cocktail and included everything needed to make Rabbit Hole’s take on it.

To go along with this kit, I was tasked with creating a cocktail card to display the cocktail recipe. Running with the Valentine’s theme, I took inspiration from Valentine’s Day cards (you know, the ones from grade school that you’d get so excited to pick out every year).