2024 marked Rabbit Hole’s third year of being the Official Bourbon of Sundance Film Festival, the largest independent film festival in the United States, taking place annually in Park City, Utah. 

As the Official Bourbon, Rabbit Hole has it’s hand in many events and activations surrounding the ten day festival. My task was to design unique, branded merchandise to be given away to attendees and influencers at these events. This merchandise included stickers, enamel pins, a beanie, and scarf. It was important for these designs to be creative and interesting enough that recipients held onto them as a memento. To execute this, I pushed Rabbit Hole's branding in unique ways through the use of illustrative elements as well as capitalizing on aspects of Sundance itself (such as the iconic mountains of Park City, Utah).