One of the unique selling points of Mash & Mallow is the variety of delicious, one-of-a-kind cocktails that can be made using the s’mores inspired whiskey. To help promote this, I was tasked with creating two cocktail-focused pieces of print collateral: a sell sheet and take-away card.
This cocktail-focused sell sheet is geared towards distributors, helping convey and educate them about Mash & Mallow's unique, cocktail-forward advantage.
The cocktail-focused take-away card is aimed towards consumers to help drive brand awareness. The initial intention for the take-away card was to accompany a branded Mash & Mallow flask given out at various activation events surrounding the Kentucky Derby. However, it has since been used at several other events and activations.