Endeavors Now is a husband-and-wife owned digital marketing agency primarily serving clients in central and south-central Kentucky. Before Endeavors Now, the couple owned and managed Endeavors Consulting and Training (2003), a newspaper consulting company. But as times started to change and digital media rapidly took over, the pair choose to quickly adapt and start the full service marketing agency.

Since they were busy learning digital marketing strategies and starting their new business, they never quite got around to creating a logo or visual branding for themselves, which is what I was tasked with. They wanted a more fresh and contemporary look to represent their current digital market, but feared of coming off as ‘too high-tech’.